What is Social Media Marketing? Ah.. how many times have I looked up this definition? Too many times to even count. Why if I have looked it up so many times do I continue to keep checking? Because it seems to change on a regular basis. This is typical of anything ‘new’ – eventually it [...]
We know that SEO (search engine optimization) is important to be applied to websites. However, when it comes to social media marketing, do we apply the same SEO rules? Just in case you need a refresher on the importance of SEO: When your goal is to be ranked high in Google or other search engines [...]
Listening is an undervalued skill.
Listening is the key important exercise in any marketing plan. Before implementing any plan, technology or campaign first find out what your customers are saying. You may find some very helpful and interesting areas that you never knew, yet will take your marketing to the next leve.
When I started going on sales courses, I was introduced to the concept of listening. Until my first sales course I thought I was an excellent listener. Not! My listening skills involved hearing just enough to be able to fix their problem, show them where they were wrong and prove that I was right. Listening [...]
“You can learn a lot by just listening” – have you heard that before? Think about it – we have two ears and one mouth, but which do you use the most? This was an interesting challenge to me because I like the sound of my own voice, I like my stories and I think [...]
Are you a manufacturer of goods or a service provider? What are your clients saying about your products, brand or services? Are you listening to what they are saying and making the improvements that will keep your customers coming back to you? All the predictions are pointing to social media exploding in 2010. Exploding is [...]
Finding the right voice for your social media marketing isn’t as easy as it sounds, particularly for businesses. Social media needs to be natural – reeling off your well-rehearsed sales pitch to your hoards of followers will not get you very far. In fact, not only is corporate speak ineffective in a social media context, [...]
Once upon a time, business used to put up a front to clients – externals just weren’t allowed to get an idea of the inner workings and thought processes of those involved, and HQ simply wouldn’t tolerate a lapse in so-called professionalism. Social media marketing came along and changed the ballgame, and not to a [...]
Blogging became such a powerful marketing channel thanks to its ability to put a human face on the corporate front. Forget jargon and business-speak – blogging gives an insight into the personality of the underlying entity, which when aligned with brand values, can subversively build credibility and reputation amongst those that matter. Social marketing is [...]
